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Joy Organics: Putting the “Real” in Beauty

Joy Organics: Putting the “Real” in Beauty


What does it mean to be beautiful? 

Is it the presence of certain physical features—such as facial averageness (where the facial configuration resembles the mathematical average facial configuration of the population), symmetry, skin homogeneity, and a particular body type? 

Judging by the people gracing the covers of glossy magazines and starring in blockbuster movies, one can’t help but come to the sad conclusion: yes, according to many. 

But real beauty—unlike the narrow, unrealistic ideals perpetuated by the mass media — is much more than a visual experience. 

What is real beauty?

The term “real beauty” traces back to Dove’s pioneering Campaign for Real Beauty launched 20 years ago. 

Discarding stereotypes, Dove broke with convention by featuring many shapes, sizes, and colors of women instead of “perfect” models in its ads—and the brand has continued to push back against toxic beauty standards to this day

While Dove hasn’t explicitly defined real beauty, here’s Joy Organics’ take, inspired by the Merriam-Webster dictionary’s definition of beauty (the quality or group of qualities in a person or thing that gives pleasure to the senses or the mind).

Real beauty is …

  • Loving and accepting yourself
  • Being confident in yourself 
  • Feeling good about and proud of yourself
  • Taking care of yourself emotionally and physically so you’re the best version of yourself
  • Understanding that beauty is present in everyone (regardless of age, size, ethnicity, etc.)
  • Behaving with kindness and compassion

This is what we truly believe in. 

Joy Organics is dedicated to championing real beauty

Joy Organics espouses real beauty in many aspects.

A woman co-founded brand committed to bringing hope and restoring health

Women can change the world. And Joy Smith, our co-founder, is the perfect testament to that. 

When she discovered that few CBD products available on the market provided positive support for sleep and other issues (which she was struggling with), Joy felt compelled to do something as a mother, grandmother, and humanitarian—because she knew there must be others like her, desperately in need of similar support. 

Joy Organics was founded in 2018. 

Just four short years later, the company would become a leader in the CBD industry, setting the standards for manufacturing, testing, and quality. 

Joy has not only addressed her own health and wellbeing, but also improved tens of thousands of lives—including her family, from her husband to her children to her sister-in-law, who now runs the business alongside her.

The story and success of Joy Organics showcase the power of being confident in yourself and having the courage to chase your dreams, to make the world a better place. 

CBD products that are clean and effective

Thanks to the tireless efforts of our product development team, Joy Organics’ CBD products boast clean and effective formulas that are:

  • Kind to your body and the environment: Our organic hemp is grown in nutrient-rich soil on USDA-certified farms in Oregon, Colorado, and Kentucky. Our farmers operate under strict guidelines and use state-of-the-art organic farming processes. Every batch of products we produce undergoes rigorous third-party lab testing at an ISO-certified lab. They’re checked for microbial count (E. coli, yeast, mold), potency (ensuring what’s on the label matches what’s inside the bottle), heavy metals (lead, arsenic, mercury, and cadmium), pesticides (60 total!), and solvents. We’re not just committed to being kind to your body. We also take steps to leave the world better than we found it through carbon-neutral shipping, our use of recyclable materials, giveback initiatives, and regenerative farming practices. 

  • Designed to support your self-care routine: From stress to sleep to joint and muscle care, our products are created to help you live a full, vibrant, physically active life. To meet different lifestyle needs and preferences, they’re also available in a variety of “routes of administration”—including softgels, gummies, tinctures, and topical creams. We meet you where you are so you’re free to live your best, healthiest life possible. 
  • Are you ready to embrace your real beauty?

    Taking inspiration from Dove’s Project #ShowUs, we’d like you to show or tell us how you’re dismantling narrow beauty ideals in your life. Tag us on social media. 





    We can’t wait to witness your real beauty.

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