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Our Story

THE JOY ORGANICS STORY

Compassion, Integrity and Excellence

In 2018, Joy tried CBD for the first time and it changed her life. She was shocked that this one simple and natural compound could have such a profound effect on her mobility, sleep, energy, and overall health, and she couldn’t wait to share her experience with others.

Joy tried many CBD brands, wanting to find the best brand to recommend, but they left her disappointed. The industry was new and unregulated and many products simply didn’t work.

Seeing the need—and wanting to bring hope and improve lives—she and her family set out to create a brand people could trust, with meticulously sourced ingredients, an excellent customer experience, and thoroughly tested formulas. Today, Joy Organics is leading the industry in quality, transparency, and integrity.

As a mother, grandmother, and humanitarian, Joy endeavors to spread compassion and make a difference. Her discovery of CBD and commitment to craft products that could change lives fell perfectly in line with this passion.

Leading the Industry

Lab Testing

In an industry that is still widely unregulated, independent lab testing is a must, and we at Joy Organics have set the industry standard. We send every single batch of product that we create to third-party labs to undergo rigorous testing and ensure both the purity and potency of our products. 

Expertly-Crafted Formulas

We strive to craft the best, from the best. Our product development team tirelessly develops new formulas and improves existing ones. They’ve utilized state-of-the-art technology and sourced premium ingredients to create products that have improved tens of thousands of lives across the country.

USDA Organic

Joy Organics is the #1 USDA Certified Organic CBD company, with a line of fully organic tinctures, gummies, and salves. For our other formulas, we source organic ingredients whenever possible and remain committed to crafting some of the highest-quality products on the market.


Loving our World

Joy Organics’ core value of compassion extends beyond our employees and customers and includes a dedication to environmental consciousness.

Through carbon-neutral shipping, the use of recyclable materials, giveback initiatives, regenerative farming practices, and a commitment to sourcing organic whenever we can, we hope to lead the way in sustainability and leave the world better than we found it.

Family Founded

The Smiths, Joy’s family and founders of Joy Organics, have a rich history of entrepreneurship within their family. Values of compassion and excellence are the foundation of all that they do. They knew that, with their forces combined, they could disrupt a booming industry with a higher standard and a fresh approach.

Co-founder Todd Smith, chief operating officer, has over 30 years of experience with the world’s leading metabolic health company, which has proved to be invaluable to Joy’s mission. Todd is also a respected author and international speaker on personal and professional excellence.

Gerrid Smith—Joy’s son, co-founder, and chief marketing officer—previously founded an INC 500 fastest-growing digital marketing agency, bringing a wealth of experience in the marketing sector to the table.

Todd’s brother, Barry, brought three decades of executive experience, business consulting, and entrepreneurship to his role as chief executive officer. Barry’s wife, Mary, is in charge of hiring, onboarding, and training new staff members.

Clearly, Joy Organics is a family affair. Now the Joy Organics “business family” includes more than 20 highly-committed employees. We can’t wait to see where we go next!



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