Our Story

Joy Organics began with a simple but important realization.

In 2018, Joy Smith was introduced to hemp-derived CBD at a time when the industry was still in its early stages. Like many consumers, she approached it thoughtfully and with caution. What stood out to her was not only the promise of hemp itself, but how difficult it was to find products she could confidently trust.

As Joy explored the emerging CBD market, she encountered an industry that was largely unregulated and inconsistent. Labels were often unclear. Testing standards varied widely. Transparency was limited. For people trying to make informed choices, the experience was confusing and, at times, discouraging.

Rather than accept that environment, Joy and her family believed a higher standard was possible.

Joy Organics was founded with a clear purpose: to create a hemp brand built on trust, transparency, and uncompromising standards, so customers could make confident, informed decisions.

From the beginning, the company committed to doing things the right way, even when it required more effort, greater cost, or a longer path forward.

Raising the Bar for Testing and Transparency

In the early years of the CBD industry, most brands limited their testing to cannabinoid potency alone. Joy Organics believed that approach did not go far enough.

From the outset, Joy Organics was among the earliest CBD companies to implement comprehensive, multi-panel testing on every batch of product. This included testing for potency, heavy metals, pesticides, and microbial contaminants at a time when such practices were not yet standard across the industry.

Today, that commitment continues.

Every Joy Organics product is tested by independent, third-party laboratories and supported by additional in-house quality controls. Test results are made accessible so customers can clearly see what is in each product and what is not.

Transparency at Joy Organics is not a marketing claim. It is a foundational operating principle.

Leadership in THC-Free and Broad Spectrum CBD

Joy Organics built its reputation as a leading THC-free and broad spectrum CBD brand during a period when few companies were focused on that segment of the market.

Before thoughtfully expanding into select products containing THC, Joy Organics offered one of the largest portfolios of THC-free and broad spectrum CBD formulations available. These products were intentionally developed for individuals who wanted the benefits of hemp without THC, whether for personal preference, professional considerations, or peace of mind.

This early focus helped establish Joy Organics as a trusted choice in the THC-free category.

Today, while the product line has expanded, the majority of Joy Organics offerings remain THC-free. Strict testing protocols are used to verify zero detectable THC in qualifying products.

A Leader in USDA Organic CBD

As the company evolved, Joy Organics continued to raise its standards.

Today, Joy Organics is recognized as the leading USDA-certified organic CBD brand, based on the breadth of its USDA organic CBD product offerings. The company offers more USDA-certified organic CBD products than any other brand in the category, including organic tinctures, gummies, capsules, and salves.

For products that are not USDA-certified organic, organic ingredients are sourced whenever possible. This reflects an ongoing commitment to responsible sourcing, ingredient integrity, and long-term quality.

Crafted with Precision and Intention

Every Joy Organics formulation is developed with care, expertise, and purpose.

The product development team uses advanced formulation techniques and premium ingredients to ensure consistency, stability, and quality across every category. Broad spectrum products are carefully crafted to remove THC while preserving beneficial cannabinoids, resulting in thoughtfully designed formulations customers can trust.

The focus is not on trends or exaggerated claims. It is on meeting high standards, batch after batch.

Trusted by Customers Nationwide

Trust is built over time.

Joy Organics has delivered more than 3.5 million products to customers across the United States and maintains an average customer rating of 4.8 stars based on more than 8,000 verified reviews. This feedback reflects not only product quality, but also the company’s commitment to education, service, and transparency.

For many customers, Joy Organics becomes the brand they return to and recommend.

A Human-First, Family-Founded Company

Joy Organics is proudly family founded and guided by deeply held values.

Compassion. Integrity. Excellence.

Compassion shapes how the company treats its customers and its team. Integrity guides decisions related to sourcing, testing, and communication. Excellence serves as the standard across every area of the business.

While Joy Organics has grown into one of the most established CBD companies in the United States, it remains grounded in the purpose that inspired its founding: helping people navigate a complex category with clarity and confidence.

Caring for People and the Planet

Compassion at Joy Organics extends beyond products.

The company is committed to responsible business practices, including carbon-neutral shipping, recyclable materials, regenerative farming partnerships, and thoughtful giveback initiatives. Sustainability is approached with intention, recognizing that meaningful change is achieved through consistent, responsible actions.

The goal is simple: leave people better informed and leave the world better than it was found.

Looking Ahead

Joy Organics was built for the long term.

In an industry that continues to evolve, the company remains focused on what has always mattered most: transparency, quality, and trust. As standards advance and expectations rise, Joy Organics will continue to lead with clarity, responsibility, and care.

Because doing things the right way never goes out of style.