Our co-founder, Todd Smith, is considered an influencer and expert in the field of CBD and CBD business and would like to share what he thinks is the number one challenge that most new entrepreneurs have when starting their own CBD business: How are they going to market their CBD products?
There’s a lot of different options, and let’s just start with this — right now, the entire market is wide open. It’s not about finding a niche within the CBD industry. It’s estimated to be a $22 billion industry by 2022; just dive right in and don’t worry about specializing to just one group.
We are currently at the beginning of this CBD movement, a fact that you might be trying to take advantage of with this very advice.
The industry is filling up fast, though. Joy Organics offers Wholesale and Private Label Partnership Programs and has helped launch 80 new private label CBD and hemp brands. We’re working with a lot of people who are starting their own business and we also have a lot of partners that we set up months ago.
As Todd watches both new and returning partners throughout the months, he’s able to see patterns for what makes a successful brand and what makes a newbie so obvious.
Start Out with a Physical Location
Number one is that anyone who has a location where they can physically sell the product always has the highest reorder rate, which means their rate of success if almost guaranteed. Whether it’s a doctor’s office, a pain clinic, an addiction clinic, a pharmacy, a pet store, a head shop or whatever type of business out there that can sell a CBD product, physical locations win over customers a lot more easily than businesses solely selling online.
The fact that you have a physical location is not the reason people buy your product, though —it’s because people want to talk to somebody.
At our Fort Collins location, for example, you can ask almost all the customers who walk through the doors how they discovered Joy Organics, and they’ll likely all tell you they discovered us online.
Even though they discovered us through their website, where they could have easily purchased the product and had it shipped straight to their door with free shipping, they would rather fight through traffic, struggle to find parking, cruise on into the store and speak with someone face to face because that’s what sells a product. Human interaction and flawless friendly service are what takes your business from average to absolutely extraordinary.
Any place where people can go and learn about CBD products are far out-selling the CBD companies that are solely setting up eCommerce websites on the subject.
Capitalize On Your Strengths
Todd also advises you to look at what you’re particularly good at. Look at what your strengths are — what makes you unique and different. What gifts do you have? Then, how can you most effectively build your brand of CBD products? How can you most effectively market these? What are your options?
One of the first suggestions is to make a list of 20 different ways that you can market your own brand of CBD products.
You can even start with the simple stuff. One, make a website. Two, make the social media pages you think would be most relevant for your brand’s audience. Three, get social media influencers interested in your product.
While the first 10, maybe 15, will be easy to come up with, you’ll start to need more complex ideas for how to market in order to get to a list of 20. Eventually you’ll be coming up with more wild ideas, like starting some educational sessions at the retirement centers around your home. Once you write those ideas down — and actually act on them — you’ll soon be building a big business with an optimized target audience who already knows the product is effective.
Whatever you can do to get face to face with a potential consumer, the more likely you are to get consistent, regular sales. The best way to market your CBD business in this growing industry is to provide a product faster than free shipping can. Get personal with your customers, offer them a physical location they can learn and purchase the product, and watch your brand expand further than you could’ve imagined.
Make a Smart Choice About What Products You Sell
The next question to ask is: Are your better off launching your business with your own line of branded products, or should you use an existing brand, such as Joy Organics?
You don’t even have to rely on selling the products at an actual store. To give you an idea of just how easily you can see success, here’s a story from one of Joy Organics’ partners. She has just a kiosk in a small mall in Minnesota where she sells CBD products. She pays about $400 a month for this kiosk, but averages about $1,000 in sales every day out of that kiosk.
She started off just selling the Joy Organics brand as she was on a budget. In fact, she had only about $800 to her name. She went out, took the risk and bought a kiosk at a little mall. She bought a small amount of Joy Organics’ products and they started selling, so she slowly upped her inventory.
Then, she started transitioning, one product at a time, into her own brand. Now, most of the products she’s selling are under her own brand name, though she still has some Joy Organics products that her brand hasn’t yet branched into yet.
Grow a Face-to-Face Business Before an Online Business
There are a lot of ways you can sell CBD and a lot of ways you can benefit from the quickly growing market, but the fastest and easiest way is to meet with people face to face. If you’re unfamiliar with eCommerce or internet marketing, Todd even recommends not starting with a website.
This is because, if you start with a website, you must understand that no one is going to find it at first. Google bases its search results off an algorithm with thousands or millions of search results for any given keyword. It takes time and targeted, optimized content to rank on the first page of Google, where anyone would even be likely to see you. Likewise, the very age of the domain (your website name) could inhibit your search results. Google is not likely to rank you highly if your website is completely new.
If you have any local search result possibilities, that may be a potential way to get online customers, but you’re still limiting the chances greatly. Trying to compete on a national level is not a likely possibility starting out. Building an audience through a physical location and then branching out into an online community with a loyal audience helping you out along the way is recommended.
Once you’ve built a face-to-face audience through your physical location, you can build a social media community through Instagram, Facebook, Twitter and other social media platforms. By utilizing the power of digital marketing, you can have your community market your CBD business with little work on your part.
In conclusion, physical locations and face-to-face communication is the way to go for a successful CBD business. If you want more advice on how to market your CBD business or anything else related to getting started, reach out to Joy Organics for advice and potential partnership using our products.
Joy's friends get updates on new products and special coupons!
What Our Clients Say.
"Joy Organics products have really positively impacted my life. I am very careful what type of products I use on my body and for my health, and after days of research, I found Joy Organics. Not only are their products made from high-quality ingredients, but their customer service and genuine interest in the well being of their customers is on another level. This company goes above and beyond for its customers 😀 I wish this company nothing but success, because you all deserve it!" - Robert
“I have really enjoyed dealing with the service department at Joy Organics, there has never been a time that I have called that someone didn’t call or message me back immediately. When you have a business and you deal with other companies it’s always a good feeling knowing no matter what question you ask, to know you will get a in-depth answer. I love this about Joy Organics. They are always on point!”
–Lester / The Hair Zone & Nail Spa
“Wonderful Group to work with. Everything from fantastic products, prices, customer support, beautiful packaging to fast, friendly service. Joy Organics is family and feels like family! And why it is included in my line of ‘Paulines Preferred’.”
–Pauline / Paulines Preferred
“People on CBD related FB pages have messaged me asking what company I decided to go with. Of course I tell them Joy Organics! We all had miserable experiences that ranged from not receiving all items ordered to lackluster customer service. I couldn’t take it any longer so I did a Google search and that’s when I came across Todd’s videos on YouTube. I was totally blown away by his honesty on what to look for in a CBD supplier and the obstacles to watch out for along the way. Most importantly, how to get approved for a merchant account! Not to mention the customer is always right philosophy. Becca and Alyx are prompt to answer any emails. I couldn’t ask for a better support team and that’s why I will continue doing business with Joy Organics.”
-Robin Hood / Lone Star Organic
“Joy Organics is an all around class-act!! They are always cheerfully willing to answer any of my questions, and are always prompt in shipping their premium CBD products! I am sincerely honored to be part of this caring, top-notch team of professionals!”
-Sonja Broderick / Apache Junction
“I am a wholesale partner with Joy Organics and am so pleased to be in partnership with such a wonderful company and caring group of people. The knowledge that is encompassed within this group of people for their product is amazing to me. I am learning on a daily basis as they are constantly sharing their knowledge with us. Someone is always available to answer questions. The turn around time from order to delivery of Joy Organics is incredibly fast, accurate,and nicely packaged. If you are looking to partner up in a wholesale capacity with a professional and caring business,look no further. You found it!”
“In early November 2018 we decided to start looking for a supplier to add to our Specialty Food Store CBD products. We as most people do now Google Organic CBD and we found number of suppliers. Next, we contact some of them and when we contacted Joy Organic after reviewing their webpage, we know we had found the supplier for our store. We pride ourselves on our customer experience. We found the same type of experience for Joy Organic. We have been providing some of there products to our guests with overwhelming ratification.”
-Richard Morgan / The Tree of Oil LLC
Wholesale Partner FAQ’s:
DO YOU PROVIDE EXPRESS DELIVERY? Yes. Just select your desired shipping method during checkout. There is an extra charge for express shipping.
HOW QUICKLY ARE WHOLESALE ORDERS SHIPPED? All orders received by 12 PM MST Monday-Friday are shipped same day. Orders placed after 12PM MST or on the weekend will ship on the next business day.
CAN YOU SHIP TO P.O. BOXES? Yes.
CAN YOU SHIP OUTSIDE THE U.S.? No. We are currently only shipping within the US.
I LIVE CLOSE TO YOUR STORE. CAN I PICK UP MY ORDER? We do not provide order fulfillment from our store, but if you are in a jam and need some products quickly, send an email to firstname.lastname@example.org and we will do everything we can to help you.
WHAT IS YOUR RETURN POLICY ON WHOLESALE ORDERS? We offer a 30 day return period on all orders.
WHAT IS ONE OF MY CUSTOMERS RETURNS ONE OF THE PRODUCTS? Please give your customer a full refund, then email us at email@example.com and we will send you a replacement at no charge.
HOW DO I BECOME KNOWLEDGEABLE IN SELLING YOUR CBD PRODUCTS TO MY CUSTOMERS? Read our website and Ultimate CBD Guide. You can also check out product videos posted by Todd Smith (Joy’s husband) here.
DO YOU HAVE BROCHURES? Yes. We will include one of our full-color tri-fold brochures for each product purchased. Order 50 products and you will get 50 brochures. Additional brochures are available for purchase.
DO I NEED A SPECIAL LICENSE TO SELL HEMP OIL PRODUCTS? We are not aware of any city, county or state that requires a special license to sell our THC-free hemp oil products.
WHAT DO YOU REQUIRE FROM THE RETAILERS WHO SELL YOUR PRODCUTS? You will need to sign our Wholesale Reseller Agreement.
DO YOU OFFER TAX-EXEMPT ORDERS? Yes. Please provide us with a copy of your Tax Exempt Certificate for your state.
WHAT WOULD CAUSE YOU TO TERMINATE A RELATIONSHIP WITH A WHOLESALE PARTNER? As long as you are operating with integrity, representing the Joy Organics brand with class and not making medical claims, we will have a great relationship.
CAN YOU HELP ME SET UP MY WEBSITE? Yes. We have a third party team that can help you design and build your website.
DO YOU HAVE ANY PRODUCT PHOTOS I CAN USE FOR MY WEBSITE/MARKETING? We have a great photo file that is updated weekly with product visualizations, lifestyle photos, and many more!
CAN WE USE THE MATERIAL ON YOUR WEBSITE? You are free to use any material listed on our website. We recommend rewording content so that you do not get flagged by Google.
DO YOU OFFER DROP SHIPPING? Yes. Ask our wholesale team about the details of our Drop Shipping program.
WHAT IS YOUR SUGGESTED RETAIL VALUE? As a wholesale partner, you are required to offer our products at retail value as listed on our site. You may up prices if you would like.
CAN I SELL YOUR PRODUCTS ON AMAZON, EBAY, ETSY, OR OTHER SALE SITES? No. We do not allow Joy Organics to be sold on any sales site. If you would like to sell our products online, your site must be approved by our team prior to purchasing.
DO YOU OFFER ANY SAMPLES TO OFFER MY CUSTOMERS? Yes. Salve, softgels, and skin care samples that are available to purchase. We are currently working on samples for the rest of our products as well.
CAN I CLAIM A TERRITORY? No. We do not promise territories to our partners.
DO YOU HAVE A MERCHANT PROCESSOR I CAN USE? Yes. We can introduce you to a great team that will help you set up your merchant processor.
WHO SHOULD I OPEN A BANKING ACCOUNT WITH? Speak with one of our team members today to discuss which bank would be best for you.
DO I NEED TO OFFER A LIABILITY INSURANCE BY SELLING YOUR PRODUCTS? We recommend keeping insurance in case of theft or an accident, but as long as you do not tamper with any of the products, you do not need to carry liability insurance.
DO YOU OFFER A NON-COMPETE CLAUSE? No.
CAN I OFFER MY OWN PROMOTIONS? You are able to offer set promotions as outlined in the Wholesale Reseller Agreement if you have a store location. E-Commerce sites cannot offer promotions.
I FEEL AS THOUGH I WILL BE COMPETING WITH YOUR ONLINE STORE. WHAT ARE YOU DOING ABOUT THIS? We have found that 90% of customers will not switch to a different retailer just because of the brand name. We recommend building a solid relationship with your customers. If you own a store where customers can come in the learn about Joy Organics, we will add you to our City Pages. This is a great way Joy Organics can help with your marketing efforts and send business your way!
DCAN I ALSO SIGN UP FOR THE AFFILIATE PROGRAM? Yes! In fact, we recommend it. All active wholesale partners are automatically approved to become affiliates.
WHAT IS THE STORAGE LIFE OF YOUR PRODUCTS? We guarantee potent products for up to 18 months.
DO YOU SELL BULK CBD? Yes. Please reach out to our team to connect to our bulk department.
WHAT ARE YOUR BEST SELLERS? Contact one of our team members to find out which products are selling best right now!
OUR UNIQUE PROCESS
Joy’s processes ensure that her products provide an effective solution while remaining at an affordable price point.
Each of our hemp oil droplets is between 4 to 200 times smaller than the industry standard. This means that they’re more easily absorbed into the blood whether consumed orally or applied to the skin.
Our solution was to create a water-soluble nanoemulsion technology. This patent-pending technology transforms active compounds into nano-sized emulsions.
Our highly bioavailable products are not only extremely effective, they’re also extremely economical. You’ll get the same results from a much smaller amount of what we create than you would from our competitors. This is better for you and your wallet.
Joy is a wife, mom and grandmother. As a self-proclaimed “health nut”, her story begins in a place that many of us know very well – persistent pain and trouble sleeping.
While researching natural solutions, Joy learned of the benefits of CBD and began trying the top brands.
What she found was distressing: only one of the seven biggest CBD oil brands gave her the relief she desired.
After more research, the answer became obvious. Today’s CBD oil industry is a mess. There is minimal government oversight. No enforcement of false label claims and a huge variety of ineffective extraction and delivery methods.
As Joy’s frustration grew, so did her passion for creating a product people could trust. She then put together her team to create the most pure, organic, and bioavailable THC-free full spectrum hemp oil on the market.
12 BENEFITS OF JOY
Zero THC – THC is the psychoactive compound in Marijuana
Free Shipping – Complimentary shipping anywhere in the US. No Risk – All products come with a 30 day money back guarantee. High Absorption – Our softgels are 4x more absorbable than a standard tincture oil. World-Class Customer Support – Here for you to make sure your questions are answered! USA Proud – All products are organically grown, processed and manufactured in the USA. Full Spectrum – All products include all of the cannabinoids present in the hemp plant. Pharmaceutical Grade – Our products considered pharmaceutical grade because they are manufactured in a GMP certified facility by the FDA. Consistency – All our hemp oil comes from the exact same extraction process in the same facility, which ensures consistency. Every Batch is Tested – Each batch is tested to ensure the highest quality hemp oil available without any metals, pesticides or THC. Chromatography Process – Only company in the world with the chromatography process which removes THC, waxes and chlorophyll and leaves all the cannabinoids, terpenes and flavonoids Family Owned & Operated – Our company owned and managed by Joy’s family. Veteran Friendly – All three of Joy’s brother’s served in the US military.