Vice President of Marketing * Joy Organics is a world-class brand and omnichannel marketer. Based in our HQ in Fort Collins, CO, and working alongside our CMO, the VP of Marketing will be managing the digital marketing team, retail marketing team and leading our digital and retail marketing strategies. This person oversees our retail marketing and e-commerce marketing channels, has full funnel oversight and will help drive top-line revenue in our omnichannel business. Strong leadership skills, deep understanding of the CPG industry, and hunger to win are crucial in this position. Having an interest in the Health and Wellness industry and lifestyle, products, services, etc., is definitely important too.
Perks & Play at Joy Organics… *
Group medical, dental, vision, life insurance
Accrued PTO and Paid Holidays
Two paid volunteer PTO days annually
$150 worth of free product every month
Limitless 50% off coupon to use on yourself and immediate family
Limitless 25% off coupon to give out to your friends and extended family
After 90 days and a positive review, you will receive a spa or gym membership
Free coffee, food and other fun stuff around the office
Paid company parties, events, and tours
Company paid-for computer and needed accessories
Reports to: Chief Marketing Officer
8+ years of experience in marketing management required
Profound track record of scaling up marketing of CPG companies
Deep understanding of food/beverage or supplement industry in omnichannel landscape
In-depth knowledge of current communication disciplines including content marketing, podcasts, micro-influencers, mobile marketing, and social media
Proven track record of verbal and written communication skills with internal and external stakeholders
Strong hands-on day to day people management ability
Have an entrepreneurial spirit and crave a high-growth, fast-paced environment
Must work out of our Fort Collins, Colorado headquarters
• Bachelor’s degree in Business, Marketing, Analytics or other applicable emphasis. MBA preferred
How You Will Contribute to Our Mission…
Establishing and overseeing growth marketing strategy for an omnichannel CPG company
Leading nationwide brand awareness building to grow sales in key retailers
Managing advertising budgets profitably
Coaching and building team of direct reports
Overseeing brand marketing to ensure all customer touchpoints are consistently representing the Joy Organics brand
Driving new product launches and providing insights for product innovation
Advising the executive team by providing insights and regular reporting on marketing performance and setting expectations for short and long term improvements
Monitoring category trends and uncover consumer insights to drive new customer opportunities and build loyalty
Soliciting, managing, and optimizing external agencies and vendors
Identifying, recruiting, and building world-class creative marketing teams
Who We Are:
Based in Fort Collins, Colorado, Joy Organics is a family-owned company with a vision is to bring natural, effective, healing to the world through a variety of premium broad-spectrum CBD products. We are on a mission to bring our Joy Organics brand to national retailers in Grocery, Drug, Mass, Specialty, Club, Natural Products, and Retail Channels throughout the USA.
We are a young, dynamic company with a collaborative, fast-paced spirit!
We believe in and support our team members by encouraging their ideas, input, and talents to be the very best place to work. (Watch out Google!)
We work together to be the number one source for the latest science-backed CBD facts, detailing its many benefits and optimal products for each customer’s specific needs.
We deliver first-class customer service in all of our departments, all of the time.
*YOU MUST SUBMIT ALL REQUIRED APPLICATION MATERIALS TO BE CONSIDERED FOR THIS POSITION.
(Please do not call or drop off documents at the store)
Required online documents for application: *
Online application form – found here: https://bit.ly/2RWvZ8j