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There’s no denying CBD has gone mainstream. Where virtually no one had heard of CBD less than a decade ago, the non-psychoactive compound found in cannabis is now the most popular wellness trend that’s possibly ever been seen. Celebs swear by CBD, it’s promoted by pro athletes and everyone from children to their grandparents are finding some kind of relief from the popular cannabinoid.

It’s easy to assume the use of CBD is something new. Until a few years ago, most of us didn’t even know what it was. Cannabis use, be it recreational or medicinal, was typically associated with THC-laden strains that produced a psychoactive effect. If you were using cannabis, you were undoubtedly getting high.

Early History of CBD

Here’s the thing, though. CBD actually has a rich history that stems back thousands of years. Records indicate that cannabis was a primary crop of the ancient Chinese that dates back some 4,000–5,000 years ago and that “ancient Chinese techniques of hemp sowing, cultivation, and processing developed rapidly and became fairly advanced.”

The study of the medicinal benefits of cannabis by physicians and scientists began in the 1500s, but CBD itself wouldn’t be discovered until 1940 when the cannabinoid was isolated by Roger Adams, an American organic chemist. The only problem? He couldn’t identify what it was.

It was in 1946 that some of the first pharmacological observations were made with different cannabinoids, namely CBD and THC. In one study, it was discovered by research scientist Dr. Walter S. Lowe that THC, but not CBD, induced an altered state of consciousness in lab mice.

In 1963, a paper was published by Raphael Mechoulam and Y. Shvo that “aimed to clarify some of the remaining problems connected to the chemical constituents of hashish.” The paper, according to the authors, “deals with structure and stereochemistry of cannabidiol, one of the major components of hashish.” In this study, the chemical structure of CBD was defined for the first time, almost 20 years after its initial discovery.

In the few decades that followed there was quite a bit of research that led to the discovery of the endocannabinoid system and a better understanding of how cannabinoid receptors found throughout the body worked harmoniously with cannabinoids like THC and CBD. It wouldn’t, however, be until 2013 that CBD would make its mainstream debut.

This is the year that CNN ran a story about Charlotte Figi. And the rest, as they say, is history.

Charlotte Figi: The Little Girl Who Brought the Awareness of CBD to the World

When Charlotte Figi was three months old, she had her first seizure. It was 30 minutes long. Not only did these seizures continue as the little girl got older…they got worse. At the age of two, Charlotte started to show signs of cognitive decline and autism. By the age of 3, she had stopped talking, couldn’t eat and was bound to a wheelchair. She was diagnosed with Dravet’s syndrome, a rare and intractable form of epilepsy that didn’t respond to any of the medications she was prescribed.

By the time the girl was five, she was experiencing up to 300 grand mal seizures each week. With her health all but destroyed, Charlotte’s parents, Matt and Paige Figi, became desperate. At one point their daughter was put in a medically induced coma so her body could recover. It was at this point the doctors informed the Figis there was little more they could do.

Charlotte’s grandfather had other ideas, however. He’d read numerous stories about other children suffering from these seizures whose parents were successfully using medical marijuana to reduce them. With nothing else to lose, the Figis managed to get themselves a low-THC, high-CBD cannabis oil deliberately cultivated for medical use only, with THC levels so low that it wouldn’t get an individual high.

The results with the CBD oil were almost instant. Charlotte went from having 300 seizures a week to zero seizures the first week she was using the oil. Word of this spread like wildfire, and the strain once humorously dubbed the “Hippie’s Disappointment” was renamed “Charlotte’s Web” after the little girl whose story changed the history of CBD forever.

On August 11, 2013, Charlotte’s story debuted on the CNN documentary “Weed,” hosted by Dr. Sanjay Gupta. It wasn’t long after that people began to take notice. Cannabis could be used medically…without getting you high. In 2014, Time ran a story called “Pot Kids” that noted the Stanley brothers (who created the strain “Charlotte’s Web”) had a waiting list of “more than 12,000 families.”

And as it turned out, it wasn’t just epilepsy the “newly discovered” non-psychoactive cannabinoid was beneficial for. CBD, it seemed, had numerous therapeutic benefits that people were suddenly very, very interested in.

The Rapid Progression of the Popularity of CBD

By 2014, there were 10 state-level laws that had legalized CBD. Much of this headway was backed by the epilepsy community. CBD, it seemed, was the only thing that was helping with intractable forms of epilepsy.

In the same year, the 2014 Farm Bill was passed. This gave states the go-ahead to start hemp production for research and education. From this year forward, the CBD movement gained serious momentum.

In 2014, annual CBD sales in the U.S. were $108 million. By 2018, this number reached over $500 million. CBD sales are expected to break $1 billion by 2020, with the market projection for 2022 to be worth some $3 billion.

As if the CBD market wasn’t yet big enough, the passing of the 2018 Farm Bill is set to change the market as we currently know it in a major way. As much as CBD has become the hottest wellness supplement pretty much ever seen, there’s still a ton of misinformation and confusion surrounding the non-psychoactive cannabinoid. The 2018 Farm Bill should clear up some of this confusion while adding a new layer of legitimacy to the entire industry.

Saying that CBD has come a long way in the past five years is a bit of an understatement. It has surpassed any expectations anyone could have ever projected when it first gained mainstream attention. The story of Charlotte Figi helped shift public misconception about cannabis, but this isn’t to say there still isn’t a stigma attached to it.

Why Is There (Still) a Stigma Around Cannabis?

As legitimate as the industry has become as a whole, there’s still a bit of a stigma that surrounds the use of cannabis, even if it is a compound from hemp that won’t get you high. The stoner stereotype associated with cannabis is slowly fading, but it’s not completely gone yet.

According to the Cambridge Dictionary, stigma is defined as a strong feeling of disapproval that most people in society have about something, especially when it is unfair.

The stigma surrounding cannabis is largely centered around the criminalization of the plant that took place almost 100 years ago. In the 1930s, there was an all-out war against the use of marijuana that started with Harry Anslinger, the first commissioner of the U.S. Bureau of Narcotics.

This is the man who claimed marijuana to be “the most violence-causing drug in the history of mankind,” which led to the criminalization of marijuana with the Marihuana Tax Act of 1937.

Fast forward a few decades when the Controlled Substances Act of 1970 was signed into law by Richard Nixon as part of the “War on Drugs.” This repealed the Marihuana Tax Act and took things a step further. Not only did it make marijuana full-blown illegal, but it also classified the plant as a Schedule I substance, essentially placing it in the same category as heroin with no medical use and high potential for abuse.

And since hemp and marijuana are from the same plant species (Cannabis sativa), the whole plant genus got a bad rap and carried with it an extremely negative stigma for years. This is a stigma backed by a century of prohibition, as well as of an era of U.S. leaders that told us to “Just Say No.”

“A lot of it,” says Diana Houenou of the ACLU, “has to do with a long-standing fight of having to undo decades of successful messaging of the War on Drugs and the stigma we have assigned to people who have been entangled in the criminal justice system.”

So successful was this messaging that it has kept cannabis from being studied in earnest for years. Dr. Mark Ware, CEO of Canopy Growth Corp. (one of Canada’s largest cannabis companies), said that throughout the past 20 years he’s devoted to studying cannabis that there are definitely some “dark” periods.

“There were times,” Ware says, “when I was told you couldn’t even use ‘cannabis’ and ‘research’ in the same sentence.”

While times definitely are changing, the residual stigma surrounding cannabis from years of negative conditioning still remains. Will we soon see things shift? Haven’t they drastically already?

After all, only ten years ago CBD was virtually unheard of. Now everyone and their mother (and likely their grandmother) has caught on to the benefits the non-psychoactive cannabinoid contains. In the next decade will the stigma fade into something of the past? We’d like to think yes.

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What Our Clients Say.

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"My caretaker can hardly believe what she sees in my mobility. I have not slowed down. Every day since taking the softgels I have been walking without arthritic pain. It indeed is like a miracle."
- Don

  • Testimonials:

    “I have really enjoyed dealing with the service department at Joy Organics, there has never been a time that I have called that someone didn’t call or message me back immediately. When you have a business and you deal with other companies it’s always a good feeling knowing no matter what question you ask, to know you will get a in-depth answer. I love this about Joy Organics. They are always on point!”

    Lester / The Hair Zone & Nail Spa

     

    “Wonderful Group to work with. Everything from fantastic products, prices, customer support, beautiful packaging to fast, friendly service. Joy Organics is family and feels like family! And why it is included in my line of ‘Paulines Preferred’.”

    Pauline / Paulines Preferred

     

    “People on CBD related FB pages have messaged me asking what company I decided to go with. Of course I tell them Joy Organics! We all had miserable experiences that ranged from not receiving all items ordered to lackluster customer service. I couldn’t take it any longer so I did a Google search and that’s when I came across Todd’s videos on YouTube. I was totally blown away by his honesty on what to look for in a CBD supplier and the obstacles to watch out for along the way. Most importantly, how to get approved for a merchant account! Not to mention the customer is always right philosophy. Becca and Alyx are prompt to answer any emails. I couldn’t ask for a better support team and that’s why I will continue doing business with Joy Organics.”

    -Robin Hood / Lone Star Organic

     

    “Joy Organics is an all around class-act!! They are always cheerfully willing to answer any of my questions, and are always prompt in shipping their premium CBD products! I am sincerely honored to be part of this caring, top-notch team of professionals!”

    -Sonja Broderick / Apache Junction

     

    “I am a wholesale partner with Joy Organics and am so pleased to be in partnership with such a wonderful company and caring group of people. The knowledge that is encompassed within this group of people for their product is amazing to me. I am learning on a daily basis as they are constantly sharing their knowledge with us. Someone is always available to answer questions. The turn around time from order to delivery of Joy Organics is incredibly fast, accurate,and nicely packaged. If you are looking to partner up in a wholesale capacity with a professional and caring business,look no further. You found it!”

    -Venus Warner

     

    “In early November 2018 we decided to start looking for a supplier to add to our Specialty Food Store CBD products. We as most people do now Google Organic CBD and we found number of suppliers. Next, we contact some of them and when we contacted Joy Organic after reviewing their webpage, we know we had found the supplier for our store. We pride ourselves on our customer experience. We found the same type of experience for Joy Organic. We have been providing some of there products to our guests with overwhelming ratification.”

    -Richard Morgan / The Tree of Oil LLC

  • Wholesale Partner FAQ’s:

    DO YOU PROVIDE EXPRESS DELIVERY?
    Yes. Just select your desired shipping method during checkout. There is an extra charge for express shipping.

    HOW QUICKLY ARE WHOLESALE ORDERS SHIPPED?
    All orders received by 12 PM MST Monday-Friday are shipped same day. Orders placed after 12PM MST or on the weekend will ship on the next business day.

    CAN YOU SHIP TO P.O. BOXES?
    Yes.

    CAN YOU SHIP OUTSIDE THE U.S.?
    No. We are currently only shipping within the US.

    I LIVE CLOSE TO YOUR STORE. CAN I PICK UP MY ORDER?
    We do not provide order fulfillment from our store, but if you are in a jam and need some products quickly, send an email to wholesale@joyorganics.com and we will do everything we can to help you.

    WHAT IS YOUR RETURN POLICY ON WHOLESALE ORDERS?
    We offer a 30 day return period on all orders.

    WHAT IS ONE OF MY CUSTOMERS RETURNS ONE OF THE PRODUCTS?
    Please give your customer a full refund, then email us at wholesale@joyorganics.com and we will send you a replacement at no charge.

    HOW DO I BECOME KNOWLEDGEABLE IN SELLING YOUR CBD PRODUCTS TO MY CUSTOMERS?
    Read our website and Ultimate CBD Guide. You can also check out product videos posted by Todd Smith (Joy’s husband) here.

    DO YOU HAVE BROCHURES?
    Yes. We will include one of our full-color tri-fold brochures for each product purchased. Order 50 products and you will get 50 brochures. Additional brochures are available for purchase.

    DO I NEED A SPECIAL LICENSE TO SELL HEMP OIL PRODUCTS?
    We are not aware of any city, county or state that requires a special license to sell our THC-free hemp oil products.

    WHAT DO YOU REQUIRE FROM THE RETAILERS WHO SELL YOUR PRODCUTS?
    You will need to sign our Wholesale Reseller Agreement.

    DO YOU OFFER TAX-EXEMPT ORDERS?
    Yes. Please provide us with a copy of your Tax Exempt Certificate for your state.

    WHAT WOULD CAUSE YOU TO TERMINATE A RELATIONSHIP WITH A WHOLESALE PARTNER?
    As long as you are operating with integrity, representing the Joy Organics brand with class and not making medical claims, we will have a great relationship.

    CAN YOU HELP ME SET UP MY WEBSITE?
    Yes. We have a third party team that can help you design and build your website.

    DO YOU HAVE ANY PRODUCT PHOTOS I CAN USE FOR MY WEBSITE/MARKETING?
    We have a great photo file that is updated weekly with product visualizations, lifestyle photos, and many more!

    CAN WE USE THE MATERIAL ON YOUR WEBSITE?
    You are free to use any material listed on our website. We recommend rewording content so that you do not get flagged by Google.

    DO YOU OFFER DROP SHIPPING?
    Yes. Ask our wholesale team about the details of our Drop Shipping program.

    WHAT IS YOUR SUGGESTED RETAIL VALUE?
    As a wholesale partner, you are required to offer our products at retail value as listed on our site. You may up prices if you would like.

    CAN I SELL YOUR PRODUCTS ON AMAZON, EBAY, ETSY, OR OTHER SALE SITES?
    No. We do not allow Joy Organics to be sold on any sales site. If you would like to sell our products online, your site must be approved by our team prior to purchasing.

    DO YOU OFFER ANY SAMPLES TO OFFER MY CUSTOMERS?
    Yes. Salve, softgels, and skin care samples that are available to purchase. We are currently working on samples for the rest of our products as well.

    CAN I CLAIM A TERRITORY?
    No. We do not promise territories to our partners.

    DO YOU HAVE A MERCHANT PROCESSOR I CAN USE?
    Yes. We can introduce you to a great team that will help you set up your merchant processor.

    WHO SHOULD I OPEN A BANKING ACCOUNT WITH?
    Speak with one of our team members today to discuss which bank would be best for you.

    DO I NEED TO OFFER A LIABILITY INSURANCE BY SELLING YOUR PRODUCTS?
    We recommend keeping insurance in case of theft or an accident, but as long as you do not tamper with any of the products, you do not need to carry liability insurance.

    DO YOU OFFER A NON-COMPETE CLAUSE?
    No.

    CAN I OFFER MY OWN PROMOTIONS?
    You are able to offer set promotions as outlined in the Wholesale Reseller Agreement if you have a store location. E-Commerce sites cannot offer promotions.

    I FEEL AS THOUGH I WILL BE COMPETING WITH YOUR ONLINE STORE. WHAT ARE YOU DOING ABOUT THIS?
    We have found that 90% of customers will not switch to a different retailer just because of the brand name. We recommend building a solid relationship with your customers. If you own a store where customers can come in the learn about Joy Organics, we will add you to our City Pages. This is a great way Joy Organics can help with your marketing efforts and send business your way!

    DCAN I ALSO SIGN UP FOR THE AFFILIATE PROGRAM?
    Yes! In fact, we recommend it. All active wholesale partners are automatically approved to become affiliates.

    WHAT IS THE STORAGE LIFE OF YOUR PRODUCTS?
    We guarantee potent products for up to 18 months.

    DO YOU SELL BULK CBD?
    Yes. Please reach out to our team to connect to our bulk department.

    WHAT ARE YOUR BEST SELLERS?
    Contact one of our team members to find out which products are selling best right now!

  • OUR UNIQUE PROCESS

    Joy’s processes ensure that her products provide an effective solution while remaining at an affordable price point.

    Each of our hemp oil droplets is between 4 to 200 times smaller than the industry standard. This means that they’re more easily absorbed into the blood whether consumed orally or applied to the skin.

    Our solution was to create a water-soluble nanoemulsion technology. This patent-pending technology transforms active compounds into nano-sized emulsions.

    Our highly bioavailable products are not only extremely effective, they’re also extremely economical. You’ll get the same results from a much smaller amount of what we create than you would from our competitors. This is better for you and your wallet.

  • JOY’S STORY

    Joy is a wife, mom and grandmother. As a self-proclaimed “health nut”, her story begins in a place that many of us know very well – persistent pain and trouble sleeping.

    While researching natural solutions, Joy learned of the benefits of CBD and began trying the top brands.

    What she found was distressing: only one of the seven biggest CBD oil brands gave her the relief she desired.

    After more research, the answer became obvious. Today’s CBD oil industry is a mess. There is minimal government oversight. No enforcement of false label claims and a huge variety of ineffective extraction and delivery methods.

    As Joy’s frustration grew, so did her passion for creating a product people could trust. She then put together her team to create the most pure, organic, and bioavailable THC-free full spectrum hemp oil on the market.

  • 12 BENEFITS OF JOY

    Zero THC – THC is the psychoactive compound in Marijuana
    Free Shipping – Complimentary shipping anywhere in the US.
    No Risk – All products come with a 30 day money back guarantee.
    High Absorption – Our softgels are 4x more absorbable than a standard tincture oil.
    World-Class Customer Support – Here for you to make sure your questions are answered!
    USA Proud – All products are organically grown, processed and manufactured in the USA.
    Full Spectrum – All products include all of the cannabinoids present in the hemp plant.
    Pharmaceutical Grade – Our products considered pharmaceutical grade because they are manufactured in a GMP certified facility by the FDA.
    Consistency – All our hemp oil comes from the exact same extraction process in the same facility, which ensures consistency.
    Every Batch is Tested – Each batch is tested to ensure the highest quality hemp oil available without any metals, pesticides or THC.
    Chromatography Process – Only company in the world with the chromatography process which removes THC, waxes and chlorophyll and leaves all the cannabinoids, terpenes and flavonoids
    Family Owned & Operated – Our company owned and managed by Joy’s family.
    Veteran Friendly – All three of Joy’s brother’s served in the US military.

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