Ladies, let’s be real. For many of us, “that time of the month” isn’t always the most welcomed week. PMS, period pain, cramps, mood swings and more are all a very real part of many women’s menstrual cycle. For some, it’s worse than others. All periods, after all, are not created equal.
Whether you’re one of the 5–10% of women who experience period pain so severe that it disrupts your normal life, simply seem a little moodier than normal with mild abdominal discomfort during your period or fall somewhere in between…CBD could help.
With the soaring popularity of CBD, some women have discovered just how beneficial this beneficial cannabinoid can be when it comes to their monthly cycle. Whether you’re a teen, in your mid-20s, are close to middle age or are moving into menopause, this article is for you. Using CBD for your period could just change the way you experience your period forever.
The Ultimate Guide to Using CBD for Your Period
Were you aware that most women (over 90%) report getting some symptoms of PMS a week or two before their period? Then there’s the day your period actually starts, which can bring intensified symptoms of the symptoms you’ve already been experiencing for a week or more. About 40% of women report symptoms of PMS on top of pain experienced during their period.
For some women, period pain is so serious that it causes them to miss work, school or other regular activities. For others, not so much. No matter where you fall on the period pain spectrum, using CBD for your period can have some serious advantages.
What Is PMS?
To really get a solid understanding of how to use CBD for your period, it’s important to have a solid understanding of what your period truly encompasses.
PMS is defined as a set of physical and psychological symptoms that start anywhere from a few days to two weeks before a woman gets her monthly period.
Physical symptoms of PMS can include:
- Breast tenderness
- Abdominal pain
- Back pain
- Joint and muscle aches
- Water retention (bloating)
- Sleep problems
- Digestive issues
- Skin blemishes
- Food cravings
Psychological symptoms of PMS can include:
- Difficulty concentrating
- Mood swings
- Loss of emotional control
What Causes PMS?
What causes PMS isn’t exactly clear. Why some women experience extreme PMS and others sail through their monthly cycle without a second thought isn’t completely understood. It’s believed, however, that fluctuations in hormones during a woman’s monthly cycle play a key role.
While women might not exactly have abnormal hormone levels during this time of the month, they could be particularly sensitive to the substances produced by the breakdown of progesterone, a hormone released in the second half of the menstrual cycle, just before the period starts.
Progesterone is also thought to affect neurotransmitters, specifically levels of serotonin. Research shows that lower serotonin levels that occur after ovulation are thought to give rise to symptoms of PMS.
Whatever the cause, if you experience PMS or discomfort during your menstrual cycle, you know exactly why this time of the month isn’t the most welcomed. Let’s take a look at how CBD might help.
Help With Painful Menstrual Cramps
Ask any woman what the worst part about having her period is and 9 times out of 10 you’re likely going to hear about her menstrual cramps. Most ladies who have a period will experience menstrual cramps to some extent in their lifetime. For some, these cramps are excruciating. Other women might just feel a hint of abdominal discomfort.
To understand how CBD can help ease menstrual cramps, it’s important to understand exactly what cramps are caused by. Menstrual cramps occur when fluctuating hormones cause muscle contractions in the womb that encourage the uterus to shed its lining. If you can stop these muscle contractions, you can stop the cramps from occurring.
While there have been very few, if any, studies on the effectiveness of CBD specifically for menstrual cramps, there are studies that show how beneficial the cannabinoid can be as a muscle relaxant. Transdermal application of CBD has shown to reduce both inflammation and pain-related behavior, which is why many women turn to CBD topicals during their period.
Rubbing a CBD salve or cream onto the abdomen when experiencing period cramps could be exactly what’s needed to alleviate period cramps once and for all.
Ease General Period Discomfort
Lower back pain. Leg cramps. Headaches. All are some of the symptoms that accompany general period discomfort. Whether you feel them all at once in the worst way every day of the weeks leading up to and the days during your period, or these symptoms come and go during your monthly flow, CBD could help reduce some of your discomfort.
There have been several studies that indicate the efficacy of CBD for the management of chronic pain and difficult-to-treat pain. Most women experience some type of general discomfort during their period. If you’re looking to ditch Midol PMS for a more natural alternative, CBD could help ease the general period discomfort you experience.
Whether taking a CBD oil tincture to help with a stubborn headache or a CBD softgel in the morning to reduce the intensity of your cramps or the lower back pain you experience throughout the day, CBD could help immensely. Taking CBD at the first signs that period discomfort is about to rear its ugly head can do wonders to offer relief exactly when you need it most.
Reduce Anxiety, Mood Swings and Other Psychological Period Discomfort
Ahhhh, the emotional roller coaster we often ride when on our periods — ladies, we know you can relate. Anxiety. Irritability. Happy one moment and in tears the next. Insecurity. Seriously, we can’t be the only ones who can’t find anything that we feel cute in to wear during our monthly cycle, can we? And we know that we’re not the only women who snap at our loved ones (and others) when we’re on our periods.
Let’s talk about how CBD can help reduce the anxiety, mood swings and other psychological feelings of madness we feel during menstruation.
A 2015 article published in the journal Neurotherapeutics shows that “current evidence indicates CBD has considerable potential as a treatment for multiple anxiety disorders.” In another 2014 study, it was indicated that CBD contains antidepressant-like and anxiolytic-type effects, meaning it works well for both depression and anxiety.
Looking to bring balance back to an otherwise unbalanced mood during your monthly cycle? Try CBD. Whether you take a vape pen with you on to go to puff on when those overwhelming feelings get the best of us or take a tincture in the morning to help prevent them from happening in the first place, CBD could be just what the period doctor ordered to balance your mood and reduce the psychological discomfort of your period.
So, Is CBD the Period Relief You Need?
Love it or hate it, your period is here to stay (for quite a few years), ladies. If you experience serious discomfort in the form of relentless cramps and severe psychological swings, using CBD during your period has the potential to help quite a bit.
Will CBD help you during your period? Periods aren’t the same for everyone, so we can’t say that CBD will work the same for everyone either. However, from easing lower back pain and cramps to alleviating some of the anxiety, depression and mood swings that are a big part of having a period, CBD has the potential to help.
Have any questions about using CBD during your period? Please contact us at any time. We’re always here to help.
If you’re someone who’s discovered the benefits of CBD and love to bake, this article is for you. Ever wondered how to use CBD in baking? It’s actually really, really easy once you get the hang of it. CBD baked goods won’t get you high, but they could offer some serious therapeutic effects.
The Benefits of Baking With CBD
Baking with CBD is awesome for several reasons. Not only does pretty much everyone love a good chocolate chip cookie, cupcake or brownie, but CBD-infused baked goods are a delicious way to enjoy the myriad of benefits CBD has to offer.
Some of the biggest benefits of infusing CBD into your baked goods include:
- Long-lasting relief: While it takes longer to feel the effects of CBD edibles than it does with other methods of delivery, the effects are known to last much longer. When taken in the form of an edible, CBD is released slowly into the system as edible is digested. The effects of an edible can last 2–4 hours longer than types of CBD products.
- Non-psychoactive: CBD edibles can offer several therapeutic benefits without the psychoactive “high” often associated with cannabis edibles. This means they can safely be eaten by anyone without the risk of an uncomfortable psychoactive occurrence.
- Precisely measured serving size: Baking with CBD allows you to get a precisely measured serving size. Once you get down the basics of baking with CBD, you’ll be able to calculate just how much CBD is consumed and how much is necessary to consume to attain the results you desire.
- Easy to make: No need to spend hours making your own cannabutter when using CBD in baking. CBD tinctures, isolate and crystals can all be used when baking with CBD.
How to Use CBD in Baking
To use CBD in baking, the oil must be infused into a fatty base ingredient such as oil, ghee or butter. While you can make your own CBD butter or oil using CBD flower, it’s much easier to use CBD oils and concentrates that are already made. This allows you to get precise measurements and know exactly how much CBD you get with each serving size of your edibles.
An even easier way to use CBD in baking is to incorporate CBD isolate into your baked goods. CBD isolate allows for an extremely precise measurement and will incorporate seamlessly into the butter or oil in your favorite baking recipes.
CBD crystals are another option to use in CBD baking. CBD crystals dissolve easily into cooking oils and butter. Simply heat your desired fatty base on low heat, add your desired amount of CBD crystals and stir gently. The CBD crystals will dissolve into your oil or butter and can then be used in any baking recipe you wish to create.
Things to Keep in Mind When Using CBD in Baking
- Temperature — When using CBD in baking, it’s vital to keep temperature in mind. While warming up your oil could increase the effectiveness of your CBD, high temperatures can destroy many of its active compounds. The boiling point of CBD is 320-356 degrees Fahrenheit. Baking CBD at temperatures above this for prolonged periods could cause the CBD added to your recipe to evaporate, essentially making your CBD baked goods lose their potency and ultimately their effectiveness.
- Serving Size — If you’re planning on using CBD in baking, you’ve got to think about serving size. If you make a batch of 24 cookies, for example, with 100mg of CBD, each cookie will only contain 4mg CBD. If 4mg CBD cookies are what you’re going for, perfect. But if you want each cookie you make to contain more CBD, you’ve got to keep your serving size in mind.
Let’s say you wanted to bake a batch of 24 cookies that each contained 25mg CBD. You would need to use 600mg of CBD oil in your recipe. If you want your CBD baked goods to get the job done, so to speak, make sure that your recipe contains enough CBD to fit the desired milligram content for each serving size.
Bonus Recipe: CBD Chocolate Chip Cookies
Ready to get your CBD baking on? Try out the following simple recipe for CBD chocolate chip cookies. This easy-to-make recipe yields 30 cookies, each containing 25mg of CBD.
- ½ cup (1 stick) butter, softened
- ¾ cup sugar
- ¾ cup brown sugar, packed
- 2 large eggs
- 1-2 teaspoons vanilla extract
- 750mg natural or mint CBD oil
- 2 ¼ cups flour
- ¾ teaspoon baking soda
- 1 teaspoon salt
- Preheat oven to 300 degrees Fahrenheit.
- Using an electric mixer, combine softened butter and sugars until soft and fluffy (approximately 2–3 minutes). Add eggs and mix well. Add vanilla extract and CBD oil and blend on low until all ingredients are incorporated.
- Add flour, baking soda and salt. Mix well with electric mixer or wooden spoon until smooth. Do not overmix. Stir in chocolate chips with wooden spoon.
- Scoop tablespoon-size drops of cookie dough onto ungreased cookie sheets approximately 2 inches apart. Bake in preheated oven approximately 20-24 minutes, or until golden brown.
- Use a spatula to transfer hot cookies to a wire rack to cool.
- Cookies can remain stored in a tightly sealed container for up to 5 days.
Now, Get Out There and Make Some Goodies!
There are people that love baked goods…and then there are people who love to bake. If you’re someone who uses CBD enjoys the art of creating sweet treats for yourself and those you love, baking with CBD is a no-brainer. And once you’ve got down the basics, the possibilities are endless. Think CBD brownies, cookies, cake-pops, caramels, Christmas cookies, cupcakes, crusts and more.
Seeing as CBD has shown to help reduce anxiety, help ease chronic pain, relax muscles and improve focus and concentration, using CBD in baking gives your goodies a therapeutic boost anyone can appreciate.
If you try it out for yourself, we’d love to see! Tag us on Facebook or Instagram with pictures of your CBD treats.
Combining cannabis and yoga isn’t anything new. There’s actually an ancient connection between the two. Cannabis is referred to in the Vedas (sacred Hindu spiritual texts) as one of the five sacred plants, where it is said that a guardian angel lives within its leaves.
According to the Vedas, cannabis is a source of happiness, a substance that offers joy and something that was compassionately given to humans to help liberate them from worry and fear.
Yoga is a Sanskrit word that means to “unite” or “to be made whole.” Like cannabis, it can be used to liberate the mind from worry and fear. Yoga is the ultimate liberation, allowing us to unite with the limitless potential we all contain.
Yoga is a practice that invites us to center our energy through pranayama (breathwork) and asana (postures) that is wildly beneficial for body, mind and soul. It promotes relaxation while building strength and offers inspiration to live more mindfully in our everyday lives.
Why CBD and Yoga Make the Perfect Pair
There’s a reason yoga has become so popular in Western society over the past couple of decades. It’s amazing for reducing stress, anxiety and depression — things far too many people experience on a day-to-day basis in our modern, fast-paced society. Sounds a lot like CBD, right?
CBD is an awesome complement to yoga. This non-psychoactive cannabinoid has shown to have an astounding effect on our central nervous system, helping calm the mind and reset the soul. One of the most popular reasons people use CBD, after all, is to reduce anxiety.
What happens when you combine yoga and CBD together?
We’d like to think it’s nothing short of magic.
While CBD won’t get you high, it’s incredible for helping you chill out. Combine that with a gentle yoga routine that inspires you to do the same, and you’ve got something that has the potential to make you feel really, really good.
Aside from the amazing benefits the combination of CBD and yoga have for stress relief, the physical benefits of the two together are unprecedented. And if you’re someone who finds that muscle and joint pain keep you from a regular yoga practice, CBD could help soothe these aches and pains as you move through each pose.
You’ve got a few options when it comes to combining CBD and yoga. If you live in one of the more progressive states that have passed recreational cannabis laws (think Colorado, California, Oregon and Washington), you’re likely to find a yoga studio offering “ganja yoga” classes. Many of these classes, however, are aimed at combining marijuana that contains THC with a traditional yoga class.
There are some studios that have embraced the concept of using CBD and yoga. If you’re lucky enough to live close to one of these studios, we encourage you to go check out a class!
Here’s the thing, though. Combining CBD with your home yoga practice will give you the same benefits of heading down to the studio. And for many, it’s a lot more feasible than finding a studio that offers CBD yoga. All you need is a little CBD and your yoga mat.
A CBD-Inspired Yoga Routine
We invite you to soothe body, mind and soul through the combination of powerful plant medicine and ancient yogic postures.
Before moving into this gentle CBD-inspired yoga routine, give yourself a moment to set up for your practice. Roll out your mat, maybe light a candle and grab a bottle of CBD oil tincture. Because CBD tincture takes a bit to kick in (15–40 minutes, depending on the administration method), we like to begin our CBD-inspired yoga routine with a 10–15 minute meditation.
Come to the top of your mat in the cross-legged position to prepare for this relaxing, CBD-inspired routine. Take your desired serving size of CBD and place it under your tongue while setting an intention for your practice.
As you let the tincture sit under your tongue for 1-2 minutes, reflect on the intention you’ve set. Here’s one of our favorite intentions when coming to our yoga mat for this gentle CBD-inspired yoga routine:
I intend to be fully present in each moment and allow myself to completely relax into my practice.
Once you’ve swallowed your tincture, go ahead and lay down on your mat to begin this sequence in Savasana (we told you it was gentle). The goal of beginning this CBD-inspired yoga routine in Savasana is to allow the CBD time to work in the body. Give yourself at least 10 minutes in this relaxation pose before moving into the rest of your sequence.
Corpse Pose (Savasana):
Close your eyes and lie quietly in the perfect stillness that surrounds you. For a few moments, just lie there, breathing deeply in and out, without straining the breath or body in any way. Let the following float through your mind:
I don’t have to speak for a few minutes. I don’t have to move or respond to anyone or anything. For a few moments, I can become perfectly quiet in body and mind and I don’t even have to think. I can become completely still and relaxed. In this moment, I am free from all responsibilities. I allow myself to completely relax into the floor beneath me, knowing I am completely supported in this moment.
While Savasana is typically reserved for the end of yoga sequences (prepare to do it again at the end of this one), we love starting our CBD-inspired yoga routine in this resting pose to allow the CBD tincture time to work. Because this sequence is designed for total relaxation, starting in Savasana sets the mood for the intention of this practice while allowing the CBD to interact with the endocannabinoid system.
After you’ve given yourself 10–15 minutes in Savasana, on an exhalation, bring both knees to your chest for Knees-to-Chest pose (Apasana). Keep your back flat while drawing your sacrum and tailbone down to the floor, slightly tuck the chin and gaze down the center line of your body. Hold this pose for a count of 10–15 seconds, focusing on deep inhalations and long, slow exhalations. Repeat 2–3 times.
Knees-to-Chest pose works a lot like CBD in that its excellent at relieving anxiety. This gentle posture can also help reduce excessive anger and is great for individuals with high blood pressure. It’s also wonderful for helping to alleviate lower back pain.
Supine Twist (Jathara Parivartanasana):
After you’ve released the legs from Apasana, inhale deeply and bring the right knee to your chest. Interlace the fingers and hold, focusing on each breath as you deeply inhale and exhale for 10–15 seconds. On your final exhale, gently take your knee and twist to the left side of your body. Hold here, breathing deeply in and gently out of the body for as long as you like. We like to stay here for 1–3 minutes, but since this pose isn’t very active, you won’t get tired holding it. In fact, the longer you stay, the deeper the release you’ll experience. Repeat on the other side of the body.
This is an awesome pose for tuning into the body and allowing yourself to completely relax. It’s also amazing for reducing upper back and neck pain and opening tight shoulder and chest muscles. It’s the perfect release for anyone who sits at a desk or in front of the computer all day. Supine twist combined with CBD should melt away any lingering tension you’re holding onto from the day.
From your position on your back, roll over and get into tabletop position on your hands and knees. Make sure your weight is placed evenly through your hands and legs and your core is engaged. Breathe deeply here for 5–10 breaths to center your energy. On your last exhale, arch your back and tuck your head towards the chest for Cat pose. On an inhale, expand your belly toward the floor, gazing up towards the sky for Cow. Complete 5–10 rounds of this Cat/Cow sequence.
Cat/Cow is an incredibly beneficial posture for the mind. Not only does it increase prana (lifeforce energy in the body), but it is also excellent to help promote intentional focus. If you’re feeling at all scatterbrained (and seriously, who isn’t?), cat/cow is an excellent pose to employ. It’s also great for achieving emotional balance.
Downward Dog (Adho Mukha Svanasana):
From tabletop position, exhale deeply and move into downward-facing dog. Lengthen the tailbone away from the pelvis and lift your sit bones towards the sky. Stretch your heels down towards the floor and firm the outer thighs and outer arms, pressing your weight evenly through your hands and heels. Keep the head between the upper arms without letting it hang. Stay in this pose between 1–3 minutes, breathing deeply with each inhale and slowly releasing each exhale.
Aside from being one of the most well-known yoga poses that exists, downward-facing dog is one of the most beneficial. Not only does it energize the body, but also helps calm the brain and can relieve stress and mild depression, much like CBD. It’s a great full body stretch that is an excellent accompaniment to practically any yoga routine.
Child’s Pose (Balasana):
From downward-facing dog, allow yourself to kneel on the floor, touch your big toes together,and separate your knees about hip-width apart. Exhale and fold your upper body towards the floor to move into child’s pose. Child’s pose is a resting pose that should be held anywhere from 30 seconds to a few minutes or more. During our CBD-inspired yoga routine, we like to stay in child’s pose for about 3–5 minutes. It gives us a chance to release any lingering tension, letting it melt away with each conscious breath we take.
Child’s pose is wonderful to help calm the brain, while also relieving fatigue and soothing stress. We also like to think of it as the perfect ending pose for our CBD-inspired yoga routine before we move back into Savasana.
Corpse Pose (Savasana):
To close our practice, we meet back in Savasana where we began. By now, the CBD has had time to work its magic. Combined with the gentle postures you just moved through, your body and mind should be feeling alive, yet completely relaxed. Allow your breathing to become quiet, smooth and free from all strain or tension. Visualize a wave of relaxing, white energy moving from the top of your head slowly down to the tips of your toes, further releasing any lingering tension you might be feeling.
Let the mind become absolutely quiet and still, free from any movement or thought and simply allow yourself to be in the calm of this moment. Focus on full expansive inhalations and deep, extended exhalations with each breath you take. Remain here in this final resting pose for about 10–15 minutes, allowing yourself revel in the relaxation and stillness this CBD-inspired yoga routine offers.
It’s no secret that CBD has become one of the most popular health products pretty much ever. Some would even say the non-psychoactive cannabinoid has hit celebrity status. Between 2017 and 2018, the U.S. hemp-derived CBD market nearly doubled in size…and it’s projected to just keep getting bigger. Try something to the tune of being worth $22 billion by 2022.
Celebrities are no strangers to the trendiest items to hit the mainstream, and CBD is no exception. The list of celebs who swear by CBD is long and includes everyone from actors and models to talk show hosts, comedians and professional athletes.
Why are celebs celebrating CBD?
For many of the same reasons as people in the mainstream — how it helps chronic pain, inflammation, anxiety and more. Who are the celebs that swear by CBD oil? Let’s take a look.
7 Celebs Who Swear by CBD
1. Jennifer Aniston
When Jennifer Aniston endorses something, the world tends to take notice. Really, who could forget that famous haircut? Open up any women’s magazine and you’re likely to see her face within the first few pages on some ad for something. She was named the World’s Most Beautiful Woman by People Magazine in 2016, she’s had an extremely successful career and is one of the richest women in Hollywood.
She also swears by CBD.
All the fame and fortune Aniston has experienced comes with a price. She’s openly blamed the media for making her feel like “an insecure girl” regarding her looks. In an open letter to the Huffington Post, Aniston explained it like this:
“The objectification and scrutiny we put women through is absurd and disturbing. The way I am portrayed by the media is simply a reflection of how we see and portray women in general, measured against some warped standard of beauty.”
Why is the former Friends star such a big fan of the non-psychoactive cannabinoid? “CBD helps with pain, stress, and anxiety,” she told US. “It has all the health benefits of marijuana without the high.”
2. Whoopi Goldberg
Whoopi Goldberg loves CBD so much that she started a cannabis company that carries her name. The actress, comedian, author and television host, who has been nominated for 13 Emmy Awards and won her first Golden Globe Award for her role in The Color Purple, has always been an outspoken advocate for marijuana legalization.
In 2016, Goldberg and business partner Maya Elisabeth (a cannabis business veteran and founder of Om Edibles, which has won 7 High Times Cannabis Cup awards) launched their line of women-focused products aimed at helping to relieve period pain.
Maya & Whoopi products are all designed with women in mind as a natural way to relieve period pain, nerve pain, menstrual cramps and other issues women getting older face. The company is aimed at middle-aged women, a demographic that can certainly enjoy the benefits of cannabis but doesn’t necessarily enjoy the high. Many of the products do contain THC, but there are options without it as well.
3. Alessandra Ambrosio
This Brazilian supermodel is best known for being a long-time Victoria’s Secret model. This drop-dead gorgeous gal, who has ranked on the Forbes’ list of highest-paid women in the modeling industry, once shared her secret for preparing mind, body and soul for the Victoria’s Secret Fashion Show.
“The most important thing to do [to prep for the Victoria’s Secret Show] is to sleep eight hours the night before,” she said. “It’s hard because the mind gets anxious, so I try CBD oil and I think it helps.”
Ambrosio (and countless other individuals) is on to something. Research does indicate that CBD has “considerable potential as a treatment for multiple anxiety disorders,” after all. This supermodel celeb who swears by CBD has found success with the non-psychoactive cannabinoid’s ability to calm her stress before participating in one of the biggest fashion shows in the world.
4. Montel Williams
In 1999, famous talk show host Montel Williams was diagnosed with multiple sclerosis (MS), a chronic (typically progressive) disease in which the immune system eats away at the protective covering of nerves in the brain and spinal cord. Since his diagnosis, Williams has become an outspoken medical cannabis consumer and has advocated for both CBD- and THC-based therapies for years.
One thing Williams suffered from after his diagnosis of MS was depression. At one point his depression became so overwhelming that he tried jumping in front of a taxi in an attempt to take his own life. Soon after, Williams started using CBD to mitigate his pain and mood. It worked so well that he now believes it helps him to better manage his day-to-day life.
Williams recently started his own brand of CBD products. According to Williams, “My brand is the culmination of my experience with cannabis and hemp-derived CBD over decades.”
Williams says that he views hemp-derived CBD as a potential bridge towards increased cannabis acceptance amongst the confusing state regulations about THC ratios.
“We’re in this ridiculous never-never land in America when it comes to cannabis regulations. It’s gotten so ridiculous it’s almost impossible to navigate,” said Williams. “But at the same time, there are patients out there suffering, and we know there is some relief that can be had with CBD. It’s like during flu season, some people take zinc pills, some people take vitamin C. There’s no reason you shouldn’t be adding CBD to your daily holistic program.”
5. Morgan Freeman
Who doesn’t love Morgan Freeman? He has one of the most recognizable voices in Hollywood, not to mention that classic, calm demeanor dripping in Hollywood cool. This is one Hollywood star who has stolen the hearts of many a fan during his lifework.
Freeman, like many other actors, has long been an advocate for the legalization of marijuana. The famous actor turned to medical cannabis after an almost fatal car accident he suffered in 2008. When he recovered, he developed fibromyalgia.
“I have fibromyalgia pain in my arm, and the only thing that offers any relief is marijuana,” says Freeman. “They’re talking about kids who have grand mal seizures, and they’ve discovered that marijuana eases that down to where these children can have a life.”
Freeman, who regularly uses CBD for its natural pain-relieving effects, also uses THC for pain relief as well.
6. Mandy Moore
Mandy Moore recently spoke to Coveteur while getting ready for the 2018 Golden Globe Awards, where she opened up to the lifestyle publication about what was referred to as “perhaps her best beauty secret of the night.”
“This year,” said the singer-songwriter and actress, “I’m trying some CBD oil on my feet, which my stylist recommended. I asked her if there was some kind of numbing cream…I could be floating this year!”
7. Olivia Wilde
Actress, activist, model and producer Olivia Wilde lives a full life playing several different roles. In 2017, Wilde made her Broadway debut, where she played the role of Julia in 1984. She recently sat down with the New York Times to speak about her personal wellness and beauty routine. After talking about her skincare regime, Wilde had the following to say about CBD:
“Another thing I’m a huge believer in, in terms of body care: I’ve been using this body lotion that has CBD…Recently, I did a play on Broadway for six months, and my body was wrecked. My neck was really tight. The CBD has relaxing benefits, and the idea is to avoid using too many painkillers.”
Celebrity Treatment of CBD
Celebs have always been the leaders of all things trending, so it’s really no surprise that they’re embracing CBD. The thing is, CBD is much more than a trend embraced by the biggest names in Hollywood. It’s more of a movement that’s taken the world by storm that’s proving to be beneficial for just about every health condition under the sun. It’s no wonder so many celebs swear by CBD. The non-psychoactive cannabinoid really has become “the next big thing.”
CBD being federally legal is big news — and it means big business, too. The cannabis industry, in general, expects to see revenue of $22 billion by 2022. CBD products and getting in on the ground floor of the CBD industry is the modern-day gold rush tinted green.
Although one of the greatest business opportunities of our time, opening a CBD shop is no small task. It was half a decade ago when hemp was legalized for the market (thanks to that handy 2014 Farm Bill), and since then, we’ve seen an eager market for CBD products skyrocket tremendously.
With such an eager market, you’re probably considering jumping into the CBD industry, maybe by starting a CBD shop?
New opportunities, though plagued with start-up problems that must be solved before your business can be successful, can be fruitful under the right conditions. There are solutions for every problem, after all — it just takes finding that solution. Let’s get down to business and show you how you can solve a variety of problems that could come up with this business venture, as well as how to properly start a CBD shop.
Know (and Understand) the Laws
Got an attorney? You’ll need one. It’s important to learn and understand the laws required for opening a CBD shop yourself, but it’s also important to have someone else there accountable for maintaining compliance.
Upholding the requirements and regulations that will be expected of you is a team effort and there’s no better team member than an attorney who knows what they’re doing.
Build a Blazing Business Strategy
A thorough business strategy may seem over the top when you think you’re just opening a CBD shop, but it’s so much more than that. As the CBD industry continues to surge through record-breaking heights, most business owners going into the industry know that they can dream big if they want to. Dreaming big has never been so possible in any other industry, so with a thorough business plan, you can put your CBD store on the map — fast.
An exceptional business strategy also has another bonus to it. With a proper business plan ready to present, you can entice business partners, investors and even groundwork customers before the company has ever sold its first product.
A business strategy gives your investors, partners and other businesses a clear overview as to what your company is, who you are and what your end game is. A plan laying out exactly what you want to achieve and how you’re going to achieve it sparks confidence in your product and in your brand.
Choose a Prime Location
The spot you choose to house your CBD shop plays a valuable role in the foot traffic you’re going to see. Being hidden on the outskirts of town is going to give you dramatically different results than a premium spot right in the middle of the city.
While your budget will obviously play a role in this factor, don’t settle for less just because you can’t afford the shiny spot in the middle of the city — the prime location for your CBD shop will show itself when you least expect it.
Hire the BEST Staff!
Customers will walk in and out of a location before you can blink if they’re met with a rude staff member. You want friendly staff that will go the extra mile for customers, but also give them space. The best staff has the perfect balance.
It doesn’t just take being friendly, though.
If you were to implement a CBD POS system in-store, you need staff that can easily pick up on the interface and assist customers with ordering products through the virtual system.
If you were to integrate multiple discount offers for similar products at the same time, you need intelligent staff that can keep track of all the offers they need to. You’ll also want to keep in mind your industry — having staff that is knowledgeable and excited about the CBD industry can prove to be invaluable.
Providing an extraordinary experience means having the whole package — make sure that’s what your staff can bring to the table.
Decide: Grow or Source?
Okay, you’ve got an attorney, a failsafe business plan, the perfect real estate and a staff so friendly you’ll never want to leave. Now, you must decide where you’re going to obtain the product!
You can source your product from outside the United States as the cheap option, but it’s vital that you know hemp grown outside the states isn’t held to the strict standards and rigorous compliance requirements that our local growers are held to. If it’s feasible, shoot for organically grown hemp within the United States. This is not an area to skimp on.
Create an Unforgettable Brand
Your brand is often the first thing that customers will see. Your product packaging, social media accounts, website and so on should have a cohesive look and feel across the board. Not only that, but you also want your brand to be original. Take time to think about your audience and what you really want your brand to be. Classy? Approachable? Bright? Muted? Narrowing this down will allow you to take action and create a brand that is strong.
Stand Out from the Competition
And there will be a lot of competition. The competitive landscape set before you is the CBD industry and it’s only getting more competitive as more top-quality, reputable CBD stores open their doors. Figure out what makes you as a CBD shop stand out and run with it.
Add a personal touch, go the extra mile for your customers, offer incredible deals they can’t get anywhere else, offer a unique product — whatever you must do, do it with style and wear that style with pride.